Dave’s Mid-Loaf Crisis.
Dave’s mid-loaf crisis is more than a phase, it’s his bold leap to the snack aisle.
To mark the snack revolution, Dave gets his first tattoo, and so did his logo. To embody his new bold spirit, each snack box includes temporary tattoos, so snackers can also flaunt their rebellious side too.
Dave picks up a van off Facebook Marketplace and hits the road on a snack crusade. The van becomes a mobile snack haven, with fans following his cross country adventure through a live map. He rolls into Napa Valley, where his van becomes a pop-up tasting for wine and Snack Bites.
Along his journey, Dave makes plenty of pit stops. He ties the knot in Vegas, takes a skydive, gets zen with goats, and acquires a custom snack themed grill. Dave then rolls into the Chicago Marathon, runs the race himself, and fuels fellow runners from his van with his Amped-Up Protein Bars.
Continuing his adventure, Dave makes a guest appearance on Kai Cenat’s stream in Atlanta, wrestles gators in Florida, decides blondes don’t have more fun, and makes a flashy appearance in WWE.
For his last hurrah, Dave rolls into Richmond, home of the country’s biggest tattoo festival, to wrap things up by dishing out Snack Bars and free flash tattoos.
Copywriter: Eliza Friel
Art Director: Monse Munoz
Experiential Designer: PJ Chaggar
Strategists: Rhyann Clark, McCenzie Murphy
Creative Brand Manager: Tamika Alexander
