Be a La-z-Boy.
Challenging weaponized incompetence, when real lazy boys fake helplessness to avoid domestic labor, one seat at a time.
La-Z-Boy first issues a sincere apology to women, for creating a chair so comfortable, that the men in their lives forgot how to get up.
Late October, La-Z-Boy drops some spooky shorts, leading up to a full teaser released on Halloween.
Holiday OOH turn the tables, and chairs, and expose who's really doing the heavy lifting around the holidays.
The campaign culminates in merch made from genuine La-Z-Boy fabric, dropping just in time for Christmas.
Copywriter: Eliza Friel
Art Directors: Zofia Farley, Kristina Murray
Strategist: Avni Srivastav