Stuff I did or do.
Experience
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Executed client-specific and geographic marketing outreach programs, while supporting special projects to refine and rewrite the company’s email follow-up and nurture content. Also served as part of the training team and received multiple internal awards.
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Managed and edited the company website and helped shape its design direction. Interviewed former clients for marketing case studies and supported content updates for current placements, while also creating and sending the company newsletter.
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Helped design and produce advertising and educational materials for multiple clients, including content created for classrooms and children’s schools.
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Updated and edited the company website for four locations across Virginia, while refreshing the site’s design aesthetic and copy.
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Managed the organization’s social media and supported several projects for the executive team, including the creation of an editorial calendar and research on communication tools and outreach strategies.
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Survived 7 years at the same restaurant.
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Currently a candidate at the VCU Brandcenter, receiving a Master of Science in Business, concentrating in Copywriting.
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Selected to attend the Cannes Lions International Festival of Creativity as a student copywriter. Over the course of the week, sat in on panels, activations, and workshops that challenged my perspective on creativity and culture. Gained fresh insight into how brands are resonating on a global scale.
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Received a Bachelor of Science in Media Arts and Design, with a concentration in Creative Advertising, and an Art Minor.
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Produced a multimedia storytelling project for an outdoor preschool in Urbino, Italy. Wrote a feature article, created a photo story, and produced a short documentary highlighting the students, teachers, and learning environment. Collaborated with local interpreters and community partners to bring the story to life.