Energy with Equilibrium.
RALI is the result of a winning collaboration between VCU Brandcenter and University of Richmond students in the Bench Top Innovation’s Bake-Off. After winning, the RALI team brought this functional protein coffee into production, which is now available in stores locally and online.
This project introduces RALI to the market as a fully realized brand, with every touchpoint crafted from social posts to packaging, from merch to the final can design. Each piece works together to bring this functional protein coffee to life, bringing a new focused, balanced energy to the market.
Copywriter: Eliza Friel
Art Director: Isabelle Pinson
Experience Designer: Meredith Moore
Creative Brand Managers: Erin Romness, Libby Browder