Bringing Calm to the chaos.
Every March, the chaos isn’t contained to the court. It spills into living rooms, relationships, and routines. So Celestial Seasonings is showing up for the ones caught in the crossfire, with March Mindfulness.
Before the brackets break, Celestial drops the Sideline Sereni-Tea Kit, first hand delivered by the Sleepytime Bear to Tonya Lewis Lee, who knows a thing or two about living with a passionate sports fan. The kit, available for order, brings calm to the sidelines even before the chaos begins.
Placements show up across participating campuses, right where the chaos lives.
Then during peak chaos, Celestial shows up physically, offering hugs and support at games.
And they show up virtually, reaching fans by association everywhere with their Sipport Line.
Eliza Friel - Copywriter and Art Director - Developed and produced out-of-home pieces
Diana Degroot - Copywriter
John Maranic - Art Director
Cherin Blanton - Experiential Designer
Quentin Smith - Strategist